Abstract: The purpose of this article is to research and emphasize the sales efficiency of the car dealers and real estate agents from the perspective of the Neuro-Linguistic Programming techniques uses. The importance of the two fields in the Romanian and global economy, the immediate need to maintain and attract new clients on the background of the reduction of the population's incomes, and the possible success of the NLP techniques in sales and negotiation, represents serious reasons of research for the present article. Acting in the spirit of the NLP concept means conveying both profitability and image capital, to the important companies in the field. The actual situation from the Romanian market seizes and offers a new perspective regarding the fields of car sales and real estate and regarding the efficiency of people from the system.