Abstract: Although the application of neuro-linguistic programming (NLP) has been reported worldwide, its scientific investigation is limited. Career consulting is one of the fields where NLP has been increasingly applied in Japan. This study explored why career consultants undertake NLP training, and what they find most useful to their practice. Thematic analysis of semi-structured interviews with six career consultants, who had attended NLP certification training, revealed that they wanted to learn action-oriented NLP-based coaching skills in addition to their active-listening-based counselling skills. NLP provided frameworks to lead their clients' thoughts efficiently, deepened their understanding of the human mind, and developed their attitude to understand others and themselves. The NLP skills found most useful were reframing and the Disney strategy.