Abstract: Neurolinguistic programming (NLP) is both a model and a set of techniques, with a dichotomy between its theory and practice. The utility of NLP techniques claimed by NLP practitioners stands in sharp contrast to the lack of scientific research support for both the underlying theoretical framework and the efficacy of those same techniques. This integrative article considers NLP from the point of view of experimental clinical psychology. The issues are discussed, and a "psycho shaman effect" is proposed as an alternative explanation for the effects. (PsycINFO Database Record (c) 2005 APA, all rights reserved) (journal abstract).