Abstract: Communication using neurolinguistic programming (NLP) was examined by comparing the effect of message directness on 98 undergraduates. NLP creates the illusion of choice, thereby reducing listener resistance, and uses embedded commands, nesting the lead portion of a message unobtrusively within another statement. The treatment message used involved the advantages of joining a professional student organization. Results show that the NLP made Ss more relaxed but no more positive in their attitudes.